When the Samsung Galaxy SIII was released, all heads immediately turned toward the iPhone to spot any similarities between the two phones.
In comparison, the two phones looked very much alike, a fact which increased tension in the already heated rivalry between the two companies. However, most do not know that this “battle” began a year ago in April, when Apple sued Samsung for copying Apple’s iPod and iPad designs. Samsung then struck back and claimed that Apple had taken some of Samsung’s designs as well. Finally, in August 2012, the jury reached a verdict by fi nding Samsung guilty of intentionally infringing Apple’s patents, which led to Samsung having to pay $1.05 billion to Apple.
Although Samsung is deemed to pay this large sum of money, the battle is not yet over. Apple has also requested the banning of eight Galaxy products from the American market. Still, Samsung has stated that they would do their best to keep the products in the U.S, even if it meant altering a few of their products. Samsung also released their thoughts on the case by claiming that they felt Apple did not sue based on copyright issues, but rather on the desire to beat competition. To the American people, there are two ways of looking at the outcome of the case. Some may claim that because of this case, there will be more restrictions on future items and fewer products will be produced. As a result, this would hamper creative freedom within other companies in the future. On the other hand, this case has brought up another important matter: the American patent system. Apple’s claims in court included claims that may sound trivial. For example, a “pinch and zoom” patent was put up for consideration. This function was not only taken by Samsung, but by other companies as well, which allows the question of validity to surface: does the American patent system need to be redone? The victory for Apple will undoubtedly not only put further restrictions for smartphones in the market, but also place a watchful eye on Samsung’s future endeavors. However, the case is not yet over and the verdict is not yet final. Samsung and Apple are to meet in court again on Sept. 20.
Until then, smartphone consumers should tightly hold onto their phones; it shouldn’t be surprising if Apple hits another company with a lawsuit.
