The fact of the matter is, whether or not there are actually any significant improvements in the new iPhone 6s, Apple enthusiasts will purchase the phone. Luckily, for fans of Apple, this year’s release brings, arguably, more changes that the iPhone 6 did.

The iPhone 6 brought a revolutionary change in size, though not much else changed. While the 6s brings little change to the exterior, save for the addition of a new rose gold color and the use of 7000 Series aluminum in the making of the phone, it offers has a surplus of new features beneath the hood.

The most exciting addition is the 3D touch technology, something that no other smart phone on the market currently has. As usual, if you press the screen once, the normal home opens up. But, tapping a little harder on the screen gives you access to a menu with more options; a feature Apple is calling Peek and Pop. Capacitive sensors integrated into the display are designed to measure even the smallest changes in pressure. This third dimension makes using the iPhone more convenient and intuitive than ever.

Apple has stuck with an 8 megapixel back camera for years, making the new update to 12 megapixels all the more impressive. This not only makes pictures unbelievably detailed, but also allows videos to be shot in 4K. The front camera can finally rival that of the Samsung Galaxy S6, with a big update from 1.2 megapixels to 5 megapixels. Apple also takes a tip from Snapchat with its new front flash: a quick flash of white on the bright retina display.

Another highly anticipated addition, right out of a Harry Potter movie, are live photos. Essentially, when this feature is turned on, it captures an extra 1.5 seconds of both image and sound before and after the shot is taken, creating a gif like effect. These can be viewed later when pressed with 3D Touch.

The one downside to all the new features for the camera is the lack of storage to accommodate it. Live Photos and 4K videos will quickly fill up the default 16 GB memory phone, which starts at $649. The safest bet is to spend the extra $100 and buy the 64 GB model.

Apples promises twice the power this year with a new A9 chip. The A9 chip brings up graphic display quality by 90 percent and CPU performance by 70 percent. This 64-bit ARM processor will be paired with a 2 GB RAM to insure a much faster, more efficient model, according to Apple’s website.

The one visible fault with the 6S is the battery issue that Apple has refused to address for years. In fact, the battery is of so little importance to them, that it has decreased from the iPhone 6, to the dismay of many iPhone owners. The 3D touch technology takes up so much room that, to adjust, the battery has been made smaller.

“S” phones from Apple have always been criticized for their lack of innovation. However, this year that most definitely won’t be an issue. As Apple likes to say while advertising their new phone, the only thing that’s changed is everything.